Our Process

When you hire J.E. Shannon & Associates for Web Design and/or Marketing Services, here is what to expect:

1. Review Our Web Design and Marketing Services Pages at J.E. Shannon & Associates: To review all of the Web Design/Development/Marketing  Products and Services, we provide to get your web presence ideas into reality.
2. Fill out the New Client Design Profile: This profile will ask a set of questions about your branding, your intended audience, your goals for your web site, etc. Your answers will help us tailor the web design and development to your specific needs, and estimate the time and cost of doing so. Adrianna or James Shannon will call you to discuss the details of the project and to schedule the start and end times of your web design project.
3. Confirm your Acceptance: Once you have sent-in the New Web Design Client Profile and have agreed to the details and schedule of your web design or marketing project with Adrianna or James Shannon. J.E. Shannon & Associates will regard this as an “Acceptance” of our services. We will not assume your consent, so you must confirm it before we start working on your project. 
4. Pay the initial invoice (at times, the first-half of the project cost): This covers the work done on consultation phase and the mock-ups and is payable even if you decide not to use any of the proposed designs after all.
5. Send any relevant materials: if you have an existing logo or branding guidelines, or if you are supplying photos or text to be included, please send them as follows: If possible, we prefer to receive any resources and instructions in electronic format, sent by email or made available by download from a website. If in PDF, please ensure it is editable and not locked. If you are not able to provide an electronic copy of your resources, please send the hard copy to our mailing address and email us a short message alerting us to expect the postal mail. This will lengthen the time it will take to finish your project and can be subject to additional fees. (See our Contact page for our email and mailing address) 
6. Review the initial mock-ups: Adrianna will submit one or several proposed designs in a link for your approval. Now is the time to ask for adjustments. Major time-consuming revisions may necessitate additional costs, while minor tweaks and adjustments will not affect the original cost estimate. She will only provide a maximum of 3 mock-ups/edits before considering additional cost to your project.
7. Approve the finalized version: Once you are satisfied with the entire design of the site, Adrianna or James Shannon will finalize the design and upload, deliver it in the file formats needed, or make the site “live” for the general online public to view.
8. Pay all subsequent invoices (sometimes, the second half of the project cost): Depending on the scope of your project, one or two payments may be sufficient. If the project is more involved and time-consuming, though, we may bill you for work done on a monthly basis or on a schedule that we have negotiated together. 
9. Market Your Site: Utilize our in-house online marketing skills to help you receiving visitors to your new site via Search Engine Marketing, Social Networking and Local Organic Targeting.
10. Reap the benefits! We know that you will be happy with your new website design and that it will serve you and your visitors well.  Good Luck!

Now that you understand our process, feel free to fill out our New Client Design Profile to get your online presence started Today!

Meeting Your Deadline

The amount of time it takes to complete a web design project depends on the a few factors:

• The complexity of the design,
• The availability of quality, web compliant content,
• Our existing workload,
• The amount of time to thoroughly test the site for quality assurance.

The deadline is reasonable if it allows our designer, Adrianna, to work at a pace up to 8 hours a day, keeping in mind that creative work involves some research, experimentation and proper quality control time, not just steady execution.

Faster work can sometimes be negotiated, depending on the circumstances and her existing workload. However, it is best to allow for as much notice as possible just in case her workload cannot accommodate immediate full dedication to the new project.

Please be ready to set a deadline on your New Client Design Profile that is reasonable and fair. Now, let's talk the dollars and cents of your web design project.

Cost of Web Design

When considering the project cost of web design, it is dependent on a number of factors:

• What Kind of Web Site is Needed? (blog, e-commerce, membership site, etc.)
• How Much Complexity and Specialization Involved?
• How Much Interactivity Features are to be Included? (video, forms, restricted access, chat, uploads, etc.)
• Whether You Will Provide Content such as Photos or Text or will it need to be sought out?
• Whether Resources such as Photos need to be transferred from hard copy to electronic format?
• When will the deadline be? Short notice may require that the Adrianna to work overtime hours, entailing a higher rate.
• The Overall Value of the Design in terms of Branding and Originality

Cost and time estimates for each project are different and Adrianna will need to see the details of your request before she can evaluate the complexity and other factors that affect price and schedule accordingly. However, the following examples will give you a “rough” initial estimate of cost of your web design project (in U.S.  dollars;  domain and web hosting is extra):

• $500 to 700: setting up a blog site (such as WordPress or Drupal) with an existing theme, modifying it as needed to add your branding with images that you provide (i.e. your logo, photographs) and configuring it with recommended widgets and plugins; client to  create content pages and posts.
• $750 to $2,000: custom designed layout and look including light graphic design; 3 to 5 articles, copywriting and content with search engine optimization and marketing in mind; moderate amount of interactivity or e-commerce.
• $2,000+: Same as above but with more interactivity or e-commerce, copy and content creation, graphics creation, elaborate design.

Special rates may be negotiated for small non-profit groups that are unable to secure funding through grants.Ready to get started? Complete the New Client Design Profile to give your designer all the information to skillfully execute your web design project.

New Client Design Profile

The purpose of this form is to collect information for the process of initiating a new design project. Our designer will use the information provided to understand the scope of your project and your preferences for the work. This is not a bid, if you would like to request a quote please email us at sales@jesaonline.net or call 817.668.JESA (5372).

Search Engine Marketing

• Professionally Designed Website: Since we already design a clean, easy to use and professional looking website, you know that most visitors will convert into phone calls and emails to your business.

• Search Engine Optimization: If the code on your site is not search engine friendly, it cannot be can easily indexed and ranked in search results. We can give you a list of modifications that will improve your optimization or make the changes for you.

• Keyword Rich Website Copy: What you say on your website is as important if not more important than how it looks. We write new or edit the existing content on your site to make it search engine friendly for the keywords we are targeting for you.

• Paid Search Advertising: You want prominent and optimal placement across your choice of the paid sections on major search engines like Google®, Yahoo!®, Bing™ and Ask.com®. We can help you by managing your advertising keyword campaigns.

• Local/ Directory Advertising Network:  We claim existing directory listings, which are usually incorrectly categorized, and help you to place advertisements distributed across a network of sites like Citysearch® and Yelp® that provide quality and cost-effective traffic for your business.

• Local Maps Optimization: Yellow pages are all but extinct, But online location specific listings are where it's at. We will optimize any existing map listings or create them for you on sites like Google® Maps, Yahoo!® Local.

• Social Media: Engaging new or potential clients in social networks provides your company with instant creditability if it's done right. We provide you with a platform to easily and simultaneously publish updates, specials and deals to your website as well as social media platforms like Facebook and Twitter.

• Tracking Campaign Performance: How do you know it's all working? We provide access to the results of your campaign to track everything from where your budget is being spent to how many clicks and views your ads are receiving.

Your budget is the only limit to the amount of time and money you can spend on Search Engine Ranking. Other companies out there will promise a lot and deliver little. We never promise want we cannot provide. That is why this page does not state things such as guarantees to get your site ranked within X amount of days or promise you XXX of back links. Basically what those companies do is spam blogs across the web with your link and ruining your business creditability.

Don't take the risk, hire J.E. Shannon and Associates. Contact us today to get started.

Client Tools

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